How we Started

In 2005, Snitch Inc was established by a like-minded trio with a shared vision. Jeremy, Sam and Peter believed that using their combined skills and experience they could revolutionise the GPS Vehicle Tracking market, and they have.

Snitch Inc supplied product to their first customers in the first quarter of 2006 with the release of a feature rich and intensely user-focused website. In April 2006, with the help of ex talk show host Chris Carter, a radio advertising campaign started and an enduring relationship with The Radio Network began. TRN then commissioned Snitch Inc to design and provide The TimeSaver Traffic website. This website is Snitch Inc's contribution to easing traffic congestion in New Zealand.

By 2007, market response and research had shown that the retail (personal end user) sector was not where the majority of Snitch's business potential lay. A shift to accommodate the commercial end user was made with great success with the creation of ArmadaGPS. The ratio of personal to business users is currently 20% - 80%. Snitch Inc has secured their position in the market through:

  • Development of the entire system, hardware, software and website in-house
  • Ownership & direct control of all Intellectual Property
  • 100% NZ owned, designed & supported
  • Strategic & enduring market & business alliances
  • A dynamic & effective hands-on management structure
  • Knowledge of the Vehicle Tracking Market and Snitch's placement therein